Lead Generation
Operating as a mortgage intermediary, this company specializes in identifying prospective consumers actively seeking mortgage solutions on the internet. Subsequently, they curate and package the relevant personal data and preferences of these potential clients, creating what is referred to as a “lead.” These leads are then provided to mortgage advisors for further engagement and conversion.
Lead Collection
A well-crafted and user-friendly website featuring concise and accurate information, coupled with an intuitive calculation form, serves as a magnet for potential consumers. This streamlined interface encourages them to willingly provide their personal data via the form.
Lead Management and Monetization
The personal data of individuals seeking assistance is compiled into comprehensive leads. These valuable leads are then made available for purchase to interested third parties through a dedicated marketplace dashboard.
